Designed by Angie in Taiwan


Continuing with more fun from of the 2016 China Watch & Clock Fair! I'm happy to have had the chance to spend some time with a watch by one of the coolest and absolutely the friendliest group of people in the building that day. The team from ANGIE, a Taiwanese watch brand, have found a niche and are doing very well among the fashionable young Chinese crowd. 

The first thing that got our attention about Angie was their presentation. I've said it too many times to count and I'll say it again, the FIRST IMPRESSION is almost always the most important one! The guys and gals from Angie understand that being fashionable is about more than just having a cool product; it's about the entire experience.

By experience, I'm not only talking about the experience of wearing the watch, I'll get to that later. I'm talking about the experience of receiving the product...opening the package and letting your visual senses absorb what's in front of you. Anyone with an iPhone or any modern Mac product understands what I'm talking about. The packaging. The words on the packaging. Even down to the fonts used to make's too few far and between when all of the elements line up perfectly to create the kind of experience I'm talking about. The real beauty of the experience though, is that you don't even notice it. You don't think about it. You just know that this thing in front of you is very, very cool.

The watch I've been enjoying is the Angie Santorini, which uses a swiss quartz movement and is 38mm wide by only 6mm in thickness. As you can see in the first set of images above, each Santorini comes with a selection of quick-change straps including a soft leather or a smooth Milanese bracelet. Also included with my set was a 3rd option, a colorful nylon nato strap. On the nylon, it's easy to see the similarity between this watch and another popular brand who shall remain nameless, but whose initials are DW. Eric, the founder and head designer at Angie (apparently there is a real person named Angie who happens to be Eric's sister), is upfront about borrowing certain aspects of other fashionable brands. But Angie goes a step further with the various strap options and by personalizing it with the text Designed by Angie in Taiwan directly on the dial, which I actually think was a very nice touch.

The version that I've been wearing sells for only 498RMB. Angie has a selection of various watches other than the Santorini in both quartz and mechanical options and they are apparently selling very well in China already. Not sure if they have a plan for world domination, but I'm certainly looking forward to finding out! If you're a T-maller, buy the watches here and check out their website here!

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