Why China? Good Question.


When thinking about watches, China may not be the first place that comes to mind. But make no mistake, China is already a huge player in the global watch industry. As China continues to grow, its reach into the world of horology can only get deeper and more involved.

Did you know: in order to be considered Swiss Made, only 51% of the value of the movement must be Swiss. (The only other requirement is that the final part be added in Switzerland). It's not widely known that many Swiss brands use Chinese parts and assembly on a large portion of the watches they import to the United States, Europe and Asia. It's not uncommon for a single Swiss watch to have a Chinese case and crystal, a Taiwanese dial and Japanese hands.

What does this mean? The fact that many of your favorite Swiss made brands use Chinese parts and assembly should not be a cause for concern where quality is involved. In fact, it's quite the opposite. Chinese producers are very well respected by those in-the-know, which is why the Swiss watch industry relies heavily on Chinese partnerships and involvement.

The purpose of EWR is to give exposure to some brands that may not be on your radar, as well as bring you the latest China-related watch industry news, watch reviews, detailed photos, giveaways and more. Subscribe to stay informed!

Who are we?

East Watch Review founder Brad Green is a watch enthusiast and full time marketing and design consultant with over 8 years of experience in China and Hong Kong. He was recently named as one of only 4 members of the China Watch Overseas Working Committee, a formally instituted working group established by the China Horologe Association, the governing body for clock and watch production in China.

EWR的创始人Brad Green是一个手表狂热爱好者,同时也是一个在中国内地和香港有着超越6年经验的全职营销/设计顾问,目前在广州。Brad还有另外一个身份就是中国钟表协会收藏委海外工作组的专家成员。

Contributor Ron Good is an experienced collector of both vintage and modern Chinese time-keeping devices, and curator of the Alberta Museum of Chinese Horology in Peace River. Since 2008 he has traveled extensively throughout China meeting with the industry's top tier of leadership. He is the leader of the China Watch Overseas Working Committee, and the only non-Chinese person granted an honorary membership into the China Horologe Association. You can also find Ron contributing daily as albertatime on various forums.


Kalila Snow Jan is a comic geek and skater, media artist, designer, photographer, and graduate of The University of East London. Find her skating and creating on the streets of various cities worldwide.